Mindshare Taps Stephen Berkov to Run Japan and South Korea

Mindshare has hired Stephen Berkov, a former Audi of America marketing executive, to run its operations in Japan and Korea.

Steven Berkov MindshareBerkov, who most recently worked at LA-based consultancy Iceology, will be based in both Tokyo and Seoul. He replaces Linda Lee, who moved to sister GroupM agency MediaCom.

The Mindshare move marks a return to Japan for Berkov, who speaks fluent Japanese and who began his career in Tokyo a corporate PR manager and spokesperson. Berkov was at one time Japan president of cosmetics firm La Prairie Group.


Mindshare’s regional chief client officer, Karl Cluck said that Berkov brings to the role “a deep understanding of both markets along with a global view of communications best practice.”


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