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    ‘Millennial Sex Recession’ – Campaign Calls on Parents to Encourage Adult Children to ‘Get Naked’

    By Robert Cameron - Jan 22, 2020
    ‘Millennial Sex Recession’ – Campaign Calls on Parents to Encourage Adult Children to ‘Get Naked’

    The "Generation Intervention Pack"

    Four Seasons Condoms and their agency CHE Proximity have launched a funny (but serious) ‘Generation Intervention’ campaign to end the millennial sex recession with the campaign calling on parents to have ‘The Talk 2.0’ with their adult kids encouraging them to ‘Get Naked’ – one of the product ranges from Four Seasons Condoms.

    Data revealing that Australia is currently in the throes of a sex recession is the driving force behind the latest integrated campaign said the brand. Little did we here know it but “Australia is currently in the throes of a sex recession” with statistics showing that young adults are having 50 percent less sex than their parents’ generation. The campaign’s goal is to get the nation’s young adults back to getting down – safely of course.

    “Australia’s lowered libido can be linked to a range of factors including social media, dating apps, Netflix, pornography, alongside societal pressures and mental health challenges,” said Executive Creative Director of CHE Proximity in Sydney, Wesley Hawes. “While younger generations might be sending more nude pics, the reality is, young adults are having far less sex than any other age group.

     
     

    To assist with the needed inspiration for the younger generation, parents of influencers were engaged to intervene with their more famous influencer children to show how a Generation Intervention could be done.

    Working with YouTube star and Twitch partner Oren Hipwell, comedian and celebrated podcaster Tom Armstrong, and The Daily Talk Show, parents were filmed in real-time intervening and questioning their children on their sexual behavior. The three films are on influencer sites and on the Four Seasons Condoms social pages.

     
     

    Generation Intervention Pack

    At the heart of the campaign is the “Generation Intervention Pack,” a limited-edition educational kit designed to equip parents to be surrogate-sex therapists and to facilitate an intervention with their adult children. For a limited time only, Four Seasons Condoms will be giving away 400 packs for free, to parents wanting to stage interventions.

    The pack also includes 52 “Ice Breaker” cards to help parents kickstart the all-important conversation with their offspring.

    The pack was created in collaboration with sexologist Jacqueline Hellyer and contains a pamphlet that details the many challenges that young adults face today and the reasons why they may not be getting lucky in the bedroom.

    The pack also includes 52 Ice Breaker cards for parents to help kickstart the all-important conversation with their offspring, with the aim of helping them to navigate the world of modern dating and the understand the mental benefits.

    “Young people are facing more barriers to sex than ever before,” said Michael Porter, sales & marketing director at Four Seasons Condoms. “Increased social media is depriving them of real human connection and usage can contribute to feelings of loneliness, anxiety and depression.”

    There is also the Four Seasons Condoms ‘Generation Intervention Hotline’ in Australia available at 0400- CONDOM. The hotline will be operated by parents who have been trained by sexologist Hellyer and can offer advice on having ‘The Talk 2.0’ with their adult children. Young adults who feel they can’t talk to their own parents are also encouraged to call the hotline to speak with these well-informed parents.

    To find out more about the campaign, visit NakedCondoms.com.au or call the free hotline.

    Credits

    CLIENTS
    Graham Porter – Managing Director
    Michael Porter – Sales & Marketing Director Alexander Porter – Brand Manager

    ACCOUNT SERVICE
    Claire Hawksford – Senior Account Manager Jack Hale – Senior Account Manager

    CREATIVE
    Ant White – Chief Creative Officer
    Wesley Hawes – Executive Creative Officer Mark Carbone – Senior Copywriter
    Zac Pritchard – Senior Copywriter
    Nico Smith – Senior Art Director

    PRODUCTION
    Holly Alexander – Director, Strategic Production Karine Pawel – Producer
    Miranda Pezzimenti – Junior Producer
    King Yong – Senior Editor
    Natalie Hort – Production Manager
    Nina Weiss – Junior Producer

    DESIGN
    Darren Cole – Head of Design
    Trent Michael – Senior Designer
    Vanessa Saporito – Senior Designer
    Chloe Schumacher – Designer

    PLANNING
    Phil Johnston – Brand Director, Sydney
    Kinga Papp – Head of Brand ATTENTION+INFLUENCE
    Georgia Wright – Director, PR
    Romina Favero – Senior Account Manager Megan Cruickshank – Account Coordinator Anna Horan – Head of social and editorial Sophie Doyles – Social Lead
    Henry Clarke – Social Creative

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