Publicis Groupe has appointed Mikaël Henry as Managing Director of Publicis Luxe, Publicis Groupe North Asia. He is taxed with overseeing the servicing of luxury clients across the North Asia market and directly managing the team of Publicis Luxe in China.
Publicis Luxe is a full-service agency dedicated to Luxury brands under Publicis Groupe with offices in Paris and Shanghai.
Henry, who will be based in Shanghai, brings 26 years of leadership experience in the beauty and personal care industry with L’Oréal in multiple markets, including Asia, Europe, North America, and South America. Before joining Publicis Groupe, he was Zone General Manager APAC for L’Oréal Professional Products Division with rich experience in digital transformation and a track record of business growth.
“The Luxury sector is quickly evolving, from attracting a whole new generation of shoppers to multi-platform engagements to reach this ever-demanding target,” said Jane Lin-Baden, Managing Partner APAC and CEO of Publicis Groupe North Asia.
Henry added: “Keeping the brand equity and at the same time being relevant in local markets is the most exciting challenge ahead for Luxury brands. With the “Power of One” of Publicis Groupe, the integration of data into the content creation, I am sure that the Luxe team is ahead of the curve and brings constant added values to our partners.”