Michael Mellington Promoted to Head of Media Planning at UM Australia

Mellington first joined UM in 2016.

UM Australia has elevated Michael Mellington to the newly-created role of Head of Media Planning. Previously Head of Partnerships in Melbourne, Mellington, who joined the company in 2016, will lead UM’s national media planning team, bringing his extensive experience and passion for innovative media solutions to the forefront of UM’s media planning craft.

“We are very excited to have someone of Mello’s experience and capability fill this critical role in UM’s evolution,” said Anathea Ruys, CEO, UM Australia.

“Exceptional media planning is a cornerstone of client success, and on a daily basis, Mello demonstrates his dedication to the craft of planning and his commitment to client growth. More recently he has worked tirelessly to establish and deliver a plan to uplift the craft for UM. With his leadership skills so apparent, the entire planning team – and our clients – will see his efforts come to life as we move forward.”


 

Mellington added: “I am a firm believer that the craft of planning in our industry is pivotal to client growth and needs a renewed focus, so I am thrilled to take on this new challenge working with the incredible talent that is across our national team.

“My aim moving forward is to balance our approach of people and data to unpack the full spectrum of creative media solutions to drive tangible client outcomes.  With the fast-paced evolution of our industry, this is the perfect time for UM to take a market leading stance and I’m honoured to lead this charge with our planning community.”

Mellington will report to Raj Gupta, UM Chief Strategy & Growth Officer, he will be based in Melbourne due to his commitments to Melbourne-based clients however will oversee the national planning team and media planning needs across UM’s national client roster.


 

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