Michael Hill Jeweller has launched an epic new campaign promoting its bridal range by celebrating the love story at the heart of the brand.
The three-minute film is part of a campaign developed in partnership with CHEP Brisbane, and explores the story of Sir Michael and Lady Christine Hill, from their first meeting in 1964 through to their wedding, and the opening of the very first Michael Hill store in 1979. The campaign is additionally supported by OOH, social and print ads featuring Michael Hill’s range of bridal jewelry.
“Telling the story of Sir Michael and Lady Christine Hill’s love and creative partnership and how they brought their ambition to life is the foundation of the brand,” said Michael Hill Chief Marketing Officer, Jo Feeney.
“We are showcasing the care, craft, and passion behind the jewelry we sell. That passion and expertise continues within our business today, both our design team and our Australian manufacturing team continue to evolve and elevate the jewelry we create.”
Creative Lead, Christy Peacock added, “Michael Hill is a brand born from creativity and romance, both of which are still very much alive and well within the business today. Telling the true love story of Lady Christine and Sir Michael Hill isn’t just a retrospective exercise, it’s done through the lens of contemporary nostalgia and enduring style that aims to reposition the brand with today’s audience.”
The film was shot in New Zealand, in authentic locations relevant to the Hill’s true story and features INXS’ iconic love song Never Tear Us Apart.
The campaign launches in Australia, New Zealand, and Canada from today.
