MG Motor has released “Drive Your Style” via independent integrated agency JOY which focuses on elevating personal expression, fashion, and style with the MG3.
The campaign highlights the popular social hashtag #GRWM (Get Ready with Me) and utilizes #GRWMG3 to position the MG3 socially savvy women aged 18-25, alongside a social-first approach, the campaign also features fashion and beauty influencers.
“We worked hard to crack the code to connect MG3 to its core audience,” said Katie Chandler, head of social at JOY.
“Women aged 18-25 are all about self-expression. From their wardrobes to their Instagram feeds, what they put out into the world reflects who they are. The brands they choose are no different. We developed this campaign to showcase how the inspiring and colourful MG3 fits into their fashionable and exciting lives.”
Madeleine Bell, brand specialist at MG Motor, added, ” We’re excited to launch this latest campaign for the ever-popular MG3 across ANZ, and love the way the team at JOY have captured the fun and stylish nature both of the model and its audience: young, fun, fashionable women.”
Harry Glassborow worked as director of photography
Client: MG Motor Australia
National Marketing Manager: Mark Vukoja
Brand Specialist: Madeleine Bell
Marketing Assistant: Kiara Simonini
Agency (Creative & Media): JOY Agency
Creative Director: Phil Watson
Producer: Mark Thomas
Head of Social/Asst. Art Direction: Katie Chandler
Social Media Strategy: Katie Chandler
Social Media Manager: Tristan Byrnes
Senior Account Director: Kate Chapman
Media planner: Matilda Jesiolowski
Producer: Gary Saunders
Director & DOP: Harry Glassborow