Gangnam Design Firm’s Mesmerizing Branding for Hai Lien Makeup

[su_heading size=”21″]minimalist is an award winning ‘biutique’ design studio based in the heart of Gangnam, Seoul, Korea. This is work done for Hai Lien Makeup.[/su_heading]

Hai Lien is a Korean make up artist now based in China. She widely covers from skin care to colour make up, running a make up academy. In order to initiate the wide market in the region into the true beauty of make up in a more effective manner as well as hand down her secret method, she has decided to launch her own cosmetics range in China. Hai Lien CC Cream is a grand starter in her cosmetics line. The distinctive staircase patterns are the motive of her professionalism, and the classy black and white colour scheme will differentiate the range from showy colour scheme of its competitors on the shelf.

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More about Minimalist, from their company profile.

logo minimalist minimalist is an award winning ‘biutique‘ design studio based in the heart of Gangnam, Seoul, Korea. Our works have been featured globally on Behance, The Dieline, Lovely Package, étapes, Monocle, Computer Arts, and we have been working with various clients all across the globe including Australia, US, China, Germany, Swiss and Korea.

We believe good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away.

All mediums around us through visual, aural, typographic languages want to fill our niche when we already are living in a world full of everything. Design is no exception. The longer, fancier the message is, the harder it gets to the audience. Creating something that only attracts your aesthetics is not our goal. Design has to work both functionally and aesthetically, and we are eager to see our work last decades regardless of the underlying trend.



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