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    Merlee Jayme Named Dentsu Chief Creative Officer for APAC

    By Harold Henry - Jul 2, 2021
    Merlee Jayme Named Dentsu Chief Creative Officer for APAC

    Dentsu has appointed Merlee Jayme as its Chief Creative Officer, Asia Pacific (APAC). She will now oversee Dentsu’s creative and experience agencies in the Asia Pacific region including Isobar, dentsumcgarrybowen, and creative agencies under the house of Dentsu, such as Dentsu One, Dentsu Webchutney and Taproot Dentsu.

    She will report to Jean Lin, Global CEO, Dentsu Creative and Ashish Bhasin, CEO, Dentsu Asia Pacific. The appointment commences with immediate effect.

    Jayme is one of the most awarded Asian creative leaders and entrepreneurs in the industry, who joined the group through dentsu’s acquisition of her creative agency, JaymeSyfu. She previously held the role of dentsumcgarrybowen’s global co-president.

     
     

    “My global role at dentsumcgarrybowen has opened my eyes to the integrated opportunities we can create to push creativity and innovation, solving our client’s problems with all creative capabilities across Dentsu,” said Jayme. “I am excited to be back in my home region, working hand-in-hand with our amazing colleagues in Asia Pacific to create great work that matters for our clients”.

    Jean Lin, Global CEO, Creative, dentsu international, said: “At dentsu, we bring together brand and experience around the organising power of an idea. Dentsu wants to be the most integrated agency network in the world, and compelling ideas and cultural insights play a pivotal role in achieving this vision. Jayme’s inclusive creative leadership, Asian roots and global experience work brilliantly to deliver idea-led transformation in Asia Pacific – one of the most vibrant playgrounds for business creativity. We have an ambitious plan for Asia Pacific and are thrilled to have Jayme focus on the region she calls home.”

    Ashish Bhasin, CEO, dentsu APAC, said: “Jayme’s creative ability speaks for itself and when the opportunity arose to give her a broader remit across the region, it was a no-brainer. Her entrepreneurial spirit, creativity and innate ability to get the best out of the people she works with make her truly unique, and I am excited to see her instill further excellence across our agencies and unleash the potential of our Creative business, driving deeper connections with our clients and the consumers they’re talking with.”

     
     

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