Merkle Brings Five Agencies Under One Roof for Global B2B Offering

Merkle has announced the launch of its B2B group, a merging of five B2B companies that will serve the global market that Merkle says represents $120 million with 25% year-on-year growth.

The five network brands involved:

  • Merkle leads the marketing industry in B2B technology integration, data, and analytics with a deep heritage in leveraging customer data to deliver growth to clients.
  • Merkle | DWA is the fastest-growing B2B media agency globally and brings breakthrough thinking and approaches to media implementation through the application of data and technology.
  • gyro is the global B2B leader in strategy and humanly relevant creative. Building compelling B2B brand narratives through strategic power, gyro is the most awarded B2B agency in the world.
  • B2B International delivers deep audience insight and understanding as the largest, dedicated B2B market research company globally.
  • Digital Pi, a Merkle Company, is a leading digital marketing agency focused on marketing automation consulting services in the B2B sector.

“The modern B2B marketer needs to execute programs that anticipate and respond to dynamic customer needs,” said Michael McLaren, Global CEO of Merkle B2B. “The only way to accomplish this is by leveraging the world’s best B2B marketing solutions and talent. By offering world-class creative, data, media, and insights, we enable B2B marketers to surpass customer expectations.”


 

The new agency brings together over a thousand artists, data scientists, media gurus, technologists, and innovators, who already serve more than one hundred B2B clients. It spans five continents, manages over $16 billion in global billings, and is backed by Dentsu Aegis Network, comprising ten global network brands with best-in-class expertise and capabilities in media, digital, and creative communications services, said Merkle

Merkle B2B will serve as the global center of excellence for Dentsu Aegis Network’s B2B practice and is yet another example of the company’s Integrated by Design philosophy, which organizes best-in-class talent around client needs.

“We are excited to expand our B2B marketing capabilities by partnering with Merkle B2B,” said Jamie Poston, Head of Enterprise Marketing at Transamerica. “This opportunity brings all the ingredients of a successful B2B marketing practice under one roof.”


 

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