Looking to expand its service footprint in the Asia-Pacific region, German carmaker Mercedes-Benz has opened a training center in South Korea –the third of its kind in the world and the first in Asia.
The center will focus on training technicians to provide improved customer service in local units.
Dimitris Psillakis, who took the reigns as CEO of Mercedes-Benz Korea earlier this month, said the center falls in line with the priority of increasing customer satisfaction worldwide.
“Today we have 37 service centers, three times more than 10 years ago,” said Psillakis, during a ceremony at the 5,274 square meter training center in Yongin, just south of Seoul.
“By 2020, we will double the number. This big growth and our commitment to customer service dictate the need for a continued and complex personnel development plan, which calls for flexibility and capabilities to cope with the growing demand.”
Psillakis added that moving forward the business strategy for the Korean market will focus on increasing sales of entry-level vehicles. South Korea is Mercedes-Benz’s eighth largest market in the global sales.