Mercedes-Benz Vans Launches ‘Your Van Your Way’ via Team X and MADE This

As part of the launch of Mercedes-Benz Van’s online store, MADE THIS, in collaboration with Team X Australia, has developed the “Your Van, Your Way” campaign.

The campaign highlights the flexibility Mercedes-Benz Vans provides for people to purchase and customize a Mercedes-Benz Van online or in-store.


 

 

“For this creative project, it was important for us to have complete control over the customisable lighting. Nothing could compare to having the option to shoot at NANT Studios,” said MADE THIS Head of Production, Ainslee Littlemore.

“Their volume stage allowed for unprecedented control over lighting setups and conditions. It is such an exciting moment in production because the facilities that now exist in Australia are truly empowering us with unprecedented possibilities for storytelling. We cannot wait for our next opportunity to return to the Volume and continue pushing the boundaries of visual effects work.”

“Working in partnership with MADE THIS was a dream – with a “one team, one dream” mentality we were able to take our vision to the next level and really create a well-rounded campaign from the ground up. Everything became within reach, and the opportunities MADE THIS provided really pushed the thinking and the craft,” said Team X Senior Creative, Jason Hatcher.


 

Mercedes-Benz Vans Marketing and PR Manager, Blake Vincent added: “We designed this campaign to highlight the variety of options available to our customers throughout their entire purchase journey. It showcases our products, services, and support, both online and in-person, from the initial purchase to ownership. Team X and MADE THIS were fantastic to work with. They took our brief and delivered a production that exceeded our expectations.”


Credits

MERCEDES-BENZ VANS

Marketing and PR Manager: Blake Vincent

Marketing Specialist: Sophie O’Sullivan

TEAM X

Creative Lead: Jody Koay

Senior Creative: Jason Hatcher

Copywriter: Jono Wright

Senior Strategist: Radhika Pabari

Group Business Director: Magda Majorek

Account Manager: Miranda Foch

Social Lead: Isaac Sherburn

MADE THIS

Head of Film: Ainslee Littlemore

Director: Toby Morris

Producer: Callum Smit

DOP: Liam Gilmour

Editor/VFX: Michael Shanks

Sound Design / Mix: Robbie Balatincz

 

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Creative Work

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