Mercedes-Benz Regains Top Spot for Luxury Cars in India

[su_heading size=”20″]Not only does Mercedes-Benz sit atop the Indian luxury car market, but India now ranks in the German car makers top-20 markets for new car sales.[/su_heading]

India’s Business Standard interviewed Eberhard Kern, managing director and chief executive officer of Mercedes-Benz India. According to the interview, Mercedes-Benz not only regained the top spot back from Audi, but India has moved into the top-20 markets for the German car maker.  Here’s an excerpt from Business Standard.

Where does India stand in the global operations of Mercedes-Benz?

 
 

We made it to the top 20 countries last month. Sales grew 40 per cent in January-March quarter and further by 49 per cent last month. Considering Mercedes-Benz products sell in over 170 countries, being in top-20 is significant.

What is the localisation achieved by Mercedes-Benz in India? Is there an effort to take it further?

On average, there is 50 per cent localisation. In C, E and S-Class models, we have been able to take it to 60 per cent. Taking it beyond 60 per cent is only possible if you have high volumes.I need at least a single-model volume of 60,000 a year to consider that. We sold 10,200 units last year through a mix of models. I see negligible scope to take localisation further.

 
 

Kern went on to tell the Standard that he feel s confident moving forward. “History gave us some learning. We have a customer base of 70,000 in India and a strong product portfolio that is expanding. There are strong fundamentals that give me the confidence that we will stay ahead.”

Read the full interview at Business Standard.


For the Rest of the World

In the mere mortal world of non-luxury automobiles, Maruti Suzuki, the Indian subsidiary of Japan’s Suzuki,  had six of its models in the list of top 10 best-selling last year according to Society of Indian Automobile Manufacturers. Yes, that’s right SIX of the top ten.

  1. Maruti Suzuki Alto – 242248 units
  2. Maruti Suzuki Swift Dzire – 193680 units
  3. Maruti Suzuki Swift – 185421 units
  4. Maruti Suzuki WagonR – 146931 units
  5. Hyundai Grand i10 – 95539 units
  6. Mahindra Bolero – 92297 units
  7. Hyundai Eon – 74349 units
  8. Honda City – 71308 units
  9. Maruti Suzuki Omni – 68246 units
  10. Maruti Suzuki Celerio – 62765 units

You can visit Mercedes-Benz India on the web www.mercedes-benz.co.in


Here is an ad from Mercedes-Benz India released in January.

And a review of the C Class from Autocar India

 

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