Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season, marking the luxury automaker’s first association with competitive padel in India. The partnership was facilitated by Omnicom Media’s sports and entertainment agency, Fuse India.
Organized by PadelPark India, the Indian Padel Tour has hosted 37 tournaments across seven cities since 2024, with more than 5,000 players and a community of over 50,000 enthusiasts, according to the release.
The 2026–27 season will feature 19 tournaments across 10 cities, including 10 City Opens, five Grand Slams and four Special IP events. The season begins at Mumbai’s World Trade Centre and concludes with the finale in Bengaluru in June 2027.
“At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture-shaping modern trends,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
“The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends.”
“Culture is constantly creating new spaces where brands can build authentic relationships with audiences,” said Jigar Rambhia, Head of Fuse India.
“Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country’s premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.”
“The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs,” said Jigar Doshi, Co-Founder, PadelPark India.
“While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”
