Dentsu created a striking outdoor campaign for Meiji that examines the immune system and how it is essential for a healthy life.
Illustrated by Masanobu Ishii, the idea behind the campaign is that since you can’t see what’s going on with your immune system, you might not fully appreciate it.
“Thus, we challenge to cultivate immunity using art. This is an experience-based learning exhibition,” said Dentsu.
Advertising Agency: Dentsu, Tokyo, Japan
Communication Director: Shunsuke Kaga
Art Director: Yusuke Kitani
Creative Director: Yusuke Shimazu
Copywriter: Yusuke Shimazu, Nao Arai
Producer: Yuta Ichikawa
Project Manager: Yoichi Kanazawa
Illustrator: Masanobu Ishii
Designer: Ryota Mishima