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    Mega We Care Campaign in Vietnam Champions Independent Women 

    By Bobby McGill - Mar 31, 2020
    Mega We Care Campaign in Vietnam Champions Independent Women 

    Vitamin supplement company Mega We Care Vietnam has launched a campaign celebrating independent women who are sometimes criticized for their open-minded styles, their career pursuits, keeping up with the latest trends or chasing their dreams regardless of their age.

    The 90-second spot which was conceptualized by Onepro and directed by Nui Cortes features a series of women bucking social trends and living life the way they want to live it.

    “The campaign focuses on women from 25-40, coming from both urban & suburban areas across Vietnam,” said the brand, adding that “Most of them are wives & mothers and some in a situation where they are being pressured by family and friends to establish a stable family life.”

    “Each woman in this ad represents a story that my team and I usually see around us, and might also be around you,” said Huy Nguyen, Creative Director on the campaign.

    “Our society expects what women should and shouldn’t do corresponding to their age,” said Quang Dau.  “When living within these social expectations, on then are they seen as ‘beautiful’”.

    “With this campaign, We want to empower every Vietnamese woman to live a every meaningful day by daring to break the traditional norms and pursue their life purpose regardless of age.”

    “And no brand is more eligible to talk about it than Enat, the leading brand which always values the natural instinct and inner beauty of Vietnamese women. The beauty that truly makes them feel ageless”.

    “This is how the campaign can build a good impact for the community”.

    Credits

    Client: Mega We Care Vietnam
    Head of Brand & Advertising at Mega We Care: Pham Thanh Hien
    Creative Agency: Onepro
    Head Of Brand, Advertising & Media at Onepro: Vi Trinh
    Creative Director: Huy Nguyen
    Strategy Lead: Quang Dau
    Associate Strategic Planner – Thuy Linh Nguyen
    Art Director: Thanh Van Tran
    Copywriter: Trong Nghia
    Group Account Director: Yen Nguyen
    Account Director: Julie Nguyen
    Production Company: Onepro
    Director: Nui Cortes
    DOP: Hoang Chaizee
    Producer: Hang Van Bao Anh
    Production Manager: Phan Anh Hau, Vu Huy Thai
    Props Master: Hua Tien Dung
    Editor: Ly Cong Nhan
    Music Composer: Tran Duc Quang
    Post Production: Onepro Production
    Photographer: Lam Minh Khang
    Media: Asean
    Media Director: Tran Ba Duy Linh

     

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