VMLY&R Malaysia has launched a new campaign for TM’s Unifi offerings, which includes the creation of a fluffy influencer named ‘Yunni’.
The larger-than-life fluffy mascot aims to personify Unifi’s new convergence package, which brings together fixed broadband, mobile, and lifestyle services while seeking to remove the pain and frustration of store-hopping to various suppliers to get everything.
The campaign features a single-minded message: “0% Geram, 100% Ngam,” which translates to “0% anger, 100% perfect.”
According to VMLY&R Malaysia, that due to the popularity of Yunni, plans to expand into mascot merchandise are already underway.
Commenting on the campaign, Andrew Pinto, Head of Brand & Marketing, TM, said: “This convergence campaign from Unifi offers a first-of-its-kind package, which brings together fixed broadband, mobile, and lifestyle services into one game-changing offering. Unifi aims to provide an all-in-one solution offering more value for money and an elevated customer experience, to become a one-stop center.
“VMLY&R worked with us to develop and execute a campaign that would communicate our new convergence plan in a way that would stand out and resonate with the market’s needs. Yunni is proving incredibly popular, and the results already speak for themselves.”
Victoria Chu, Head of Client Engagement, VMLY&R Malaysia, said: “The success of this campaign stems from our strong partnership with the Unifi marketing team, who wholeheartedly believed in our capabilities and provided us with unwavering support.
They entrusted us with the responsibility to spearhead one of the most significant campaigns of the year. This achievement marks just the beginning of our collaborative efforts, and we foresee further expansions on the horizon.”