Doug the Dog – A ‘One Ton Projectile’ That Needs to Wear a Seatbelt

    By The Staff - Mar 15, 2019
    Doug the Dog – A ‘One Ton Projectile’ That Needs to Wear a Seatbelt

    Czech automobile manufacturer SKODA and its agency Rosapark have launched a new campaign featuring a new accessory in their cars – a dog seat belt

    Why, you might ask? Well, according to the one-minute spot, an un-seatbelted dog can become a one-ton projectile in an accident at only 50km/h. They also say that 98% of dog owners just let their pets remain untethered in the car.

    “This communication demonstrates, once again, ŠKODA’s dynamism and its ability to surprise, not to go where you’d expect,” said Sacha Lacroix, managing director of Rosapark. “A DNA that can be found both in its new models and in its innovations.”

    ‘Doug the Dog’ launches online March 13th along with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.




    BRAND MANAGER: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau



    COPYWRITER: Naïm Souilem

    ART DIRECTOR: Alexandre Delvert, Robin Lassalle

    TV PRODUCER: Thomas Laurent

    ACCOUNT MANAGEMENT: Charlotte Permasse

    CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

    SOCIAL MEDIA MANAGER: Thomas Vincenti


    PRINT PRODUCTION: Justine Dudognon

    STRATEGIC PLANNER: Alexandre Ribichesu

    MANAGING DIRECTOR: Sacha Lacroix

    PR: Mélanie Colléou

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