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    MediaMonks’ Plans Expansion in India

    The agency will build out an 8,000 square foot studio in New Delhi.

    By Harold Henry - Apr 2, 2021
    MediaMonks’ Plans Expansion in India

    MediaMonks has announced plans for a new office in New Delhi. The agency will be opening a new 8,000 square foot studio along with three smaller studios.

    The studio will have features with a full sensor camera, live tracking devices, and LED Panels for filmmaking with Epic Games and Unreal Engine.

    “We are planning to be at the forefront of the APAC region for high-end shoots as well as shoots using Unreal Engine,” said Robert Godinho, Managing Partner, MediaMonks.

    MediaMonks has been working to create new avenues of content creation using Epic Games Unreal Engine, which is licensed to 11 million game developers.

    “We’re seeing an increased demand from our clients and partners to explore innovative solutions that enable real-time interactive 3D production using technology like Unreal Engine,” said Tim Dillon, SVP Growth, MediaMonks.

    “As our pipeline expands globally, we’re upskilling and scaling our teams around the world to meet client demand in this rapidly expanding category, from product virtualization to virtual production.”

    The MediaMonks global team is using the gaming software to bring real-time filmmaking, visual effects, previsualization, virtual production, and CG animation together.

    The software allows artists to digitally swap out assets, change backgrounds, color schemes instantaneously creating multiple versions of the same product, without needing to shoot the physical assets.

    “MediaMonks and Unreal Engine come together seamlessly to merge art and tech. Using our MegaGrant from Epic Games, our teams developed a production process and toolkit for implementing the Unreal Engine for the CPG industry,” added Godinho.

    “The aim is to take these learnings and apply them to an end-to-end product shoot for a real product with a side-by-side comparison of a virtual production versus a live production. The side-by-side comparison will determine best use cases, ease-of-use/integration onset, visual equality and flexibility; the financial efficiencies; and, most importantly, the final image outputs.”

     

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