MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

    By The Staff - Feb 19, 2021
    MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

    Credit: Carlos Muza, Unsplash.com

    MediaMath, an independent advertising technology company for brands and agencies, announced a new partnership with PubMatic to further the Source vision of alignment across programmatic.

    MediaMath will continue to expand Source’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s Asia supply available to MediaMath buyers.

    “The future of the open internet needs to be built around radical transparency and improved performance for all participants. MediaMath launched Source as part of a broader drive to align the industry around these imperatives,” said Viktor Zawadzki, General Manager EMEA & APAC of MediaMath.

    “Partnerships with like-minded partners such as PubMatic, which is focused on helping publishers maximize revenue, are critical to this momentum. This partnership makes PubMatic’s high-quality ad supply available to MediaMath’s buyers and moves us a step closer to achieving our goal in APAC, and we’re delighted to be working together.”

    MediaMath aims to expand Source’s supply chain ecosystem with new solutions and advertising opportunities. PubMatic’s participation in Source will bring added display, mobile, and CTV inventory from a number of publishers including KLY, Detik.com, LINE, ABS-CBN, Sanook, and Kompas Gramedia.

    “At MediaMath, we recognize that the key to making the open ad-supported web work depends on having a network of forward-thinking partners who share our vision on an addressable, accountable, and aligned supply chain,” said Zawadzki.

    “PubMatic is a leader in programmatic innovation and one of the key partners we have identified for Source. We are looking forward to working together to pave the way for a safe, trustworthy, and aligned ecosystem.”


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