Linda Fagerlund Joins Mediahub as Chief Strategy Officer ANZ

Fagerlund was most recently Head of Brand Marketing at dentsu.

Mediahub has tapped strategist Linda Fagerlund for the newly-created role of Chief Strategy Officer for Australia and New Zealand. Fagerlund is tasked with delivering Mediahub’s trans-Tasman strategic support for key clients, she also joins Mediahub’s senior leadership team.

Fagerlund brings 15+ years of strategy experience to the new role working previously across media, creative agencies, and publisher side, including Leo Burnett and News Corp. Most recently, she was Head of Brand Marketing at dentsu and held CSO roles at dentsu media and Carat, and prior to that, the National Head of Strategy at Spark Foundry.

Based in Sydney, she will also work across Mediahub’s other ANZ offices including Perth, Auckland, and Christchurch, as part of its JV with Attivo Group.


“Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering: someone with an outstanding commitment to drive growth and create meaningful impact in the ever-evolving media landscape,” said Sue Squillace CEO Mediahub ANZ.

“Linda is one of those rare “unicorns” in strategy who can straddle media and creative strategic planning but also bring additional skills around social and content plus trade marketing and communications to the table.”

Fagerlund added: “I’m thrilled to join Mediahub’s talented team. They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands.  I can’t wait to get stuck in and contribute to the agency’s continued success across Australia and New Zealand”.



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