Industry veteran Cheah Chee Kong, will take over as Chief Content Officer at MediaCorp the company announced, as part of a move underlining a commitment to its content strategy.
“The role of Chief Content Officer is one of the most exciting jobs in the industry and I’m thrilled to be joining the MediaCorp team at this juncture,” Cheah said.
“MediaCorp continues to be a great incubator for creativity and talent, both as a content creator and as a partner to individuals and companies in the industry. It’s hit properties across platforms speak for themselves and there’s tremendous energy in the team to build on this momentum and achieve even more.”
Cheah will join MediaCorp on 9 November 2015 to drive the content strategy and development for its extensive portfolio of entertainment products across its TV and digital platforms as well as content syndication. Doreen Neo, Head of Studios and Georgina Chang, Head of The Celebrity Agency, will report to Mr Cheah.
“I am delighted that Chee Kong, or CheeK as he is better known, is rejoining us at MediaCorp,” said CEO Shaun Seow. “His experience and expertise will ensure we continue to develop relevant, innovative and marketable content for Singapore and the international market.”
Prior to this, Mr Cheah He has over 20 years’ experience in the media industry, starting as a producer in Television Corporation of Singapore – what is MediaCorp today. He served in senior management positions at Star TV in Hong Kong and MTV in Japan and Asia where, amongst other duties, he was responsible for developing and executing programming strategies involving original productions and acquired content. As a writer, director and producer, he has won numerous accolades including the Toronto International Film Festival’s Discovery Award.