Mediabrands has announced the appointment of Melinda Po to the newly-created position of CEO Mediabrands Greater China. Po is tasked with leading the network offering across Mainland China, Hong Kong, and Taiwan.
Po brings 20 years of experience in the Greater China region, including having successfully led Edelman’s transformation from a PR agency into an integrated business solutions partner from 2018-2021. She additionally brings experience re-designing the Ogilvy advertising and brand content business model in China, in addition to previous senior leadership roles across Arcade and AKQA. She joins Mediabrands from her most recent role as President of Advertising at Ogilvy China.
The position with Mediabrands is effective immediately, she will be based in Shanghai and report to Leigh Terry, CEO Mediabrands APAC.
“With an in-depth understanding of the complex ecosystem in Greater China, Melinda will focus on strategies to transform and futureproof the Mediabrands business across the Greater China region to anticipate the needs of our clients in the short, medium, and long term,” said Terry.
“Along with her deep China digital marketing expertise, Melinda has a fast-paced, modern outlook, with an open and empowering leadership style proven to be successful in driving transformation and top-line growth.”
Po added: “The ability to drive effective change and create positive transformative outcomes is a philosophy that I am deeply committed to and passionate about. In joining Mediabrands, I am eager to add my expertise and help chart the next stage of development across Greater China, leveraging the network’s strength in data, technology, content, and commerce to build new and innovative partnerships.”