Global media intelligence company CARMA has launched in Indonesia as part of its ongoing expansion in Asia.
CARMA Asia Managing Director, Andrew Nicholls, described Indonesia as both an important market for existing CARMA clients, and a key growth opportunity with “a vibrant media and PR industry”.
The company has tapped Amira Kanifah to lead business development from Jakarta. She brings over ten years’ experience in market research in Asia with companies including Nielsen and Kantar.
“I’m looking forward to working with Amira to better serve our clients and support our expansion plans in Indonesia,” said Nicholls.
“Her track record in the market as a trusted advisor to organizations and her local network will extend CARMA’s reputation as a leader in software and research solutions.”
CARMA combines media and research expertise to analyze social, digital, print, and broadcast data in over 100 languages. Services are customized to address individual objectives of PR teams, such as evaluating the performance of PR campaigns, analyzing the competitor landscape, or monitoring brand sentiment.
The company operates across five continents, with clients spanning a diversity of sectors including automotive, defense, finance and hospitality.
CARMA Group CEO, Mazen Nahawi, added, “Asia has shown tremendous growth for CARMA and has grown in a relatively short space of time to become one of our key markets, globally. Our expansion into Indonesia underpins a deepening of CARMA’s commitment to the region.”