AI-native production company MC&V has added Canva and Canteen to its client roster. The appointments build on existing relationships, with MC&V co-founders Marie-Céline Merret Wirström and Vinne Schifferstein Vidal having previously partnered with both Canteen and Canva.
Founded earlier this year, MC&V is an AI-native production company built around workflow design, creative direction, and production systems. The company says it has more than two years’ experience delivering AI campaigns for brands including Adidas, Uniqlo, KFC, and Afterpay.
According to the release, as brands move AI from experimentation into campaign production, questions around IP, ownership, approvals, governance, and production feasibility are becoming critical considerations alongside creative output.
“We’re excited to be partnering with the teams at Canva and Canteen again, two organisations we’ve really enjoyed working with and have enormous respect for creatively and culturally,” said Vinne Schifferstein Vidal
“Right now, almost everyone has access to the same AI tools, but what’s becoming more valuable is knowing how to turn those tools into work that holds up creatively and commercially. The tools have progressed incredibly quickly, but direction, craft and experience with brand production still matter enormously. That’s the thinking behind MC&V. We’re building around people who understand storytelling, production and how to deliver work properly for brands and agencies.”
“Production is becoming less about departments and more about how you design the workflow around the idea and bring the best talent around the brief,” added Marie-Céline Merret Wirström.
“Clients are asking different questions now. Not just what AI can do, but how it fits into their process, their approvals and how it scales. That’s where production thinking becomes critical.”
