McDonald’s Ugly Rejection of Burger King’s Peace Day Offering

McDonald’s rejected an offer by Burger King’s that the two lay down their spatulas and team up for a one-day “peace offering” to mark International Peace Day, which takes place September 21.

To make matters worse, McDonald’s CEO Steve Easterbrook looked pretty bad rejecting it.

Last week Burger King made the proposal that the two restaurants for one day combine the ingredients from Burger King’s Whopper and McDonald’s Big Mac, in recognition of the United Nations annual day of global unity. It was a skillfully crafted olive branch complete with a video and a full page ad in the New York Times.

McDonald’s acknowledged that it was a great “great idea”, but Easterbrook then went on to publicly mock Burger King’s peace offering.

“Dear Burger King,” he wrote on Facebook. “Inspiration for a good cause … great idea. We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort? And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war. We’ll be in touch.”


Ouch. How’s that for passive agressive?

Thousands of commenters took to the page expressing disappointment that Easterbrook rejected the Burger King offer.

One popular comment by Facebook user Andrew Javier Bernal was shared thousands of times reports Yahoo. It read:

“Everyone was excited about this for the short time that we all thought it was a possibility. McDonald’s has been struggling with customers for the past few years. Young people such as myself are realizing how old and tired their food is, not to mention that it’s terrible for you. I don’t eat fast food often but this was a cool chance to get some buzz going for both companies (even if it was Burger King’s idea) and instead McDonald’s wants to be a buzzkill and instead try to be all righteous with some phantom plan to raise global awareness.”

McDonalds Facebook Burger King Comments

Burger King kicked off a major social media campaign that generated a mass of publicity with full-page newspaper ads and a new McWhopper website.

If the idea was to trap Easterbrook into making a publicity blunder, it certainly worked.

Peace out.

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