McDonald’s Revives Global CMO Role With the Appointment of Alistair Macrow

Less than a year after scrapping the position, McDonald’s has brought back the role of Global CMO, tapping Alistair Macrow,  former UK marketing head at the company who was most recently CMO of its international operated markets business. Macrow is tasked with heading up both marketing strategy and the career development of the brand’s marketing teams.

Macrow’s appointment after McDonald’s shook up things last year in its marketing org chart following the departure of global CMO Silvia Lagnado. The changes rolled out at the time removed marketing from the McDonald’s board, with Colin Mitchell taking on the role of senior vice-president of global marketing and Bob Rupczynski appointed SVP of marketing technology.

Recently Mitchell announced that he will step down in pursuit of a “new challenge”, leading CEO Chris Kempczinski to bring back the global CMO role to focus on the McDonald’s brand worldwide.


 

“Having worked with consumer brands my entire career, and now with the privilege of leading one of the greatest and most recognisable brands in the world, I have seen first-hand the power a strong brand has in delivering a successful business strategy,” says Kempczinski. “A brand is so much more than a logo; it’s a statement of values, intent and aspirations that consumers consciously (and unconsciously) choose to associate with.”

Macrow, who was previously at Blockbuster and Marks & Spencer has been with McDonald’s for 13 years after joining in 2007.

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