McDonald’s Releases a Touching Mother’s Day Tribute

    Because moms deserve some rest.

    By Asia Ad Junkie - May 10, 2021
    McDonald’s Releases a Touching Mother’s Day Tribute

    McDonald’s Philippines and Leo Burnett Manila have teamed up to launch a heartwarming Mother’s Day spot.

    The minute and a half, black and white ad is a love letter to moms everywhere thanking them for all they do. Featuring sleeping mothers exhausted from setting up a child’s birthday party or hunched over a crib, toy still in hand, it’s a gentle reminder that being a mom is more than a full-time job.

    As they finally get some well-earned rest, their partners and their children wrap blankets around them or place pillows beneath their heads.

    It’s difficult not to smile.


    Title: Himbing (Slumber)
    Agency: Leo Burnett Manila
    Advertiser: McDonald’s Philippines
    Clients: Margot Torres, Oliver Rabatan, Ashley Santillan, Mika Miravite
    Creatives: Raoul Panes, Dante Dizon, LA Yamsuan, Martin Flordeliza, Cesar Avena
    Accounts: Judy Medina, Rica Medina, Ivana Bito
    Production House: Film Pabrika
    Director: Joel Limchoc
    Producers: Steve Vesagas, Dhanice Anne Mengote / Slingshot Manila
    Production Manager: Meanne Ballesteros
    Offline Editor: Jay Halili
    Online Editor: Chris Cantos
    Music Arranger: Allan Feliciano / Loudbox
    Audio Engineer: Julius Canapi / Prodigious Manila

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