McDonald’s Philippines and Leo Burnett Manila have teamed up to launch a heartwarming Mother’s Day spot.
The minute and a half, black and white ad is a love letter to moms everywhere thanking them for all they do. Featuring sleeping mothers exhausted from setting up a child’s birthday party or hunched over a crib, toy still in hand, it’s a gentle reminder that being a mom is more than a full-time job.
As they finally get some well-earned rest, their partners and their children wrap blankets around them or place pillows beneath their heads.
It’s difficult not to smile.
Title: Himbing (Slumber)
Agency: Leo Burnett Manila
Advertiser: McDonald’s Philippines
Clients: Margot Torres, Oliver Rabatan, Ashley Santillan, Mika Miravite
Creatives: Raoul Panes, Dante Dizon, LA Yamsuan, Martin Flordeliza, Cesar Avena
Accounts: Judy Medina, Rica Medina, Ivana Bito
Production House: Film Pabrika
Director: Joel Limchoc
Producers: Steve Vesagas, Dhanice Anne Mengote / Slingshot Manila
Production Manager: Meanne Ballesteros
Offline Editor: Jay Halili
Online Editor: Chris Cantos
Music Arranger: Allan Feliciano / Loudbox
Audio Engineer: Julius Canapi / Prodigious Manila
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