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    McDonald’s New Zealand Transports Hungry Kiwis Through Time and Space Straight to its Locally Sourced Ingredients

    The burger giant takes proves how local it can be.

    By Asia Ad Junkie - Mar 30, 2021
    McDonald’s New Zealand Transports Hungry Kiwis Through Time and Space Straight to its Locally Sourced Ingredients

    McDonald’s New Zealand has launched a new 1-minute spot to prove just how local a global giant can actually be. The campaign was rolled out in collaboration with DDB Aotearoa.

    What better way to convince your customers that beef is homegrown, fillet of fish is locally caught and that apple pie comes from the farm up the road than to transport them to the source?

    In a scene reminiscent of Bill and Ted’s phone booth or Doc Brown’s DeLorean, a carload of Kiwi’s arrive at the drive-through and order up some dinner. When one particularly inquisitive young woman asks “what’s in the beef patties?” the car erupts in a flash of lightning and transports the hungry heroes to a New Zealand cattle farm. From there we take a wild ride through time and space from one locally sourced ingredient to the next.

    It’s a fun, entertaining spot that shows how proud the burger giant is of serving up local ingredients to its Kiwi customers.

    “The fact that Macca’s get their potatoes from Ashburton is a great message but telling someone your potatoes come from Ashburton without putting them to sleep is a real task. We wanted to share Macca’s great provenance story in a way that got the point across without feeling like a guided tour of the supply chain that the viewer didn’t sign up for,” said Gary Steele, ECD, DDB Aotearoa.

    McDonald’s New Zealand’s Ordered from here campaign launches with a 60, 30 and four 15 second TVC, and is supported by cinema, magazine, eDM, outdoor, digital/web, social media, PR and in-store.

    “McDonald’s New Zealand’s Ordered from here is a fun, light-hearted exploration of where our local ingredients are sourced. The new TVC takes a fantastical approach to tell our food quality and provenance story, which is a bit different to what we’ve done in the past. Beyond the TVC we then have more depth to the story told across other channels for those who want to find out more,” said McDonald’s New Zealand head of communications, Simon Kenny.

    Credits:

    CLIENT: McDonald’s New Zealand
    MARKETING DIRECTOR: Luke Rive
    HEAD OF MARKETING: Deb Fell
    HEAD OF COMMS: Simon Kenny
    SENIOR BRAND MANAGER: Nikki Jeffcote
    BRAND MANAGER: Stef Phillips
    CREATIVE AGENCY: DDB Aotearoa
    CHIEF CREATIVE OFFICER: Damon Stapleton
    EXECUTIVE CREATIVE DIRECTOR: Gary Steele
    CREATIVE DIRECTOR: Ben Pegler
    ART DIRECTOR: Gareth Rice
    COPYWRITER: Geordie Wilson
    LEAD BUSINESS PARTNER: Karla Fisher
    BUSINESS DIRECTOR: Keshvi Lal
    SENIOR BUSINESS MANAGER: Kristina Lindsay
    CHIEF STRATEGY OFFICER: Rupert Price
    STRATEGY DIRECTOR: Charlotte Marks
    TELEVISION PRODUCER: Charlotte Glennon
    STILLS PRODUCER: Julz Lane
    PRODUCTION COMPANY: FINCH
    EXECUTIVE PRODUCER: Bex Kelly
    PRODUCTION PRODUCER: Nikki Walker
    DIRECTOR: Bobbsey Twins
    DOP: John Toon
    POST PRODUCTION: Stu Bedford, Nakatomi
    PRODUCTION DESIGNER: Chris Elliot
    AUDIO: Craig Matuschka, Liquid
    PHOTOGRAPHER: Troy Goodall
    DIGI ASSISTANTS: Gavin McGregor & Mark Barber
    AGENT: Jessie Turney at Match Photographers

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