McDonald’s Launches World Cup Campaign Featuring Ted Lasso, Khaby Lame, and ITZY

The campaign will be running in 75 countries, making it the brand’s largest global campaign ever.

Client

McDonald’s

creative

Wieden+Kennedy New York

Caviar

McDonald’s has unveiled a new global campaign called “Wanna Go To McDonald’s?,” with the main spot directed by Darius Marder, known for “Sound of Metal,” and Alan Yang, known for “Parks and Recreation.”

The spot features no shortage of celebs from across the spectrum including Ted Lasso star, Jason Sudeikis; TikTok megastar, Khaby Lame; K-Pop sensation, ITZY; Twitch streamer and gamer, Edwin Castro.

The campaign will be running in 75 countries, making it the brand’s largest global campaign ever, and will include versions edited for different markets.

 
 


Credits

McDonald’s
Global Chief Marketing Officer: Morgan Flatley
Vice President, Global: Erwin Dito
Senior Director, Global Campaign Alliances: Jennifer Delvecchio
Global Director, Strategic Alliances: Clement Brossard
Global Marketing Manager: Lukas Steiniger
Director, Global Alliances: Beth Czerwinski
Manager, Global Strategic Alliances: Dana Sheedy
Director, Social Media: Guillaume Huin
Marketing Manager, Social Engagementnt: Kaitlin Labruzzo
Director, Brand Trust Comms: Tess Mattingly
Manager, Global Comms: Katie Dittmann

Wieden+Kennedy New York
Global Chief Creative Officer: Karl Lieberman
Global Group Creative Directors: Brandon Henderson, Marques Gartrell
Copywriters: Macie Soler-Sala, Chris Wernikowski
Art Directors: Dan Kenneally, Rebecca Friedman
Head of Integrated Production: Nick Setounski
Executive Producers: Kristen Johnson, Andy Daulton
Senior Producer: Bianca Cochran
Associate Producer: Caroline Park
Global Chief Operating Officer: Neal Arthur
Account Management: Brandon Pracht, Alex Scaros, Kelly Mallory, Fatima Del Barco, Sana Perti
Strategists: Tass Tsitsopoulos, Huw Devine
Comms: Caleb Smith, Eric Uzick, Kaylah Burton
Designer: Martin Routledge
Project Manager: Joanna Groom
Director of Business Affairs: Anna Beth Nagel
Business Affairs: Ramona Seuth

PR Agency: Weber Shandwick

Production Company: Caviar
Directors:
Alan Yang, Darius Marder

Talent Agency: The Narrative Group

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