McDonald’s Anime aims to Recruit Japanese Teens

While some might be quick to diss working at the McDonald’s, this very meticulously done anime spot might have you asking for an application next time you’re there.

Ok, maybe that’s a stretch, the first in an upcoming series of new spots produced by Studio Colorido that features the voices of AKB48 idol singers Yui Yokoyama and Rin Okabe, is still an awesome piece of art none the less.

It features freshman college student Sumire Hibino checking out a McDonald’s help-wanted poster. Next, she’s having a ball working as part of the McDonald’s team part-time.


Eventually, her co-worker and friend Ikumi to graduate from college and leave McDonald’s for full-time work. Cue the tearful goodbye.

Rocket News Japan writes:

“The anime’s artwork shows considerable warmth and detail, and it’s all the more impressive when you take into account that fact that it’s a corporate recruiting aid. This being Japan, though, a country in which doing your job well is a source of pride regardless of the status or pay involved, and where hospitality and customer service are always appreciated, it’s not so surprising to see working the register at a fast food joint depicted with such tender emotion.”


McDonald’s has invested heavily in this recruitment drive with seven more anime spots to come as part of the campaign.


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