DDB Mudra Group India has created a campaign film for McDonald’s India, North, and East, as part of the brand’s “We Get It” campaign, with the tagline “You’ve got this. We’ve got you”.
The campaign captures the minutiae of daily life in a way that is relatable, fun-loving, and empathetic.
“Life isn’t perfect, it’s often a string of messy moments. And no one gets it better than McDonald’s. Where you can bring all of your life’s dramas and still be comfortable about it,” says Rahul Mathew, Chief Creative Officer, DDB Mudra Group.
“Our lives are becoming increasingly challenging with most of us living busy, always-on-the-go lives, juggling between multiple competing priorities,” said Rajeev Ranjan, Managing Director, McDonald’s India – North and East.
“Quite often, things don’t go as we plan or expect. Our film “You’ve got this. We’ve got you” is a humble attempt to recognize and appreciate this reality of our customers and our bit in making these demanding, unpredictable micro-moments delicious, feel good and easy for our customers in our own warm, welcoming and friendly way. We aspire to remain relevant and a constant in the thick and the thin of our customers lives.”
McDonald’s Team: Sushmita Kashyap, Abhinav Dhawan, Dhruv Kathuria
Creative Agency: DDB Mudra Group
Creative Team: Rahul Mathew, Iraj Fraz, Debashish Mondal, Dhruv Tiwari, Ashwini Mishra
Account Management: Ashutosh Sawhney, Aniruddha Deb, Armaan Batra
Planning: Mehak Jaini, Aditi Hariharan
Production House: Footloose Productions
Artists: Samriddhi Agrawal & Naman Mukherjee