OMD India has been awarded the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.) following a competitive multi-agency pitch. The agency’s scope of work for McDonald’s includes integrated media planning and buying for the brand’s full portfolio and with the agency tasked with creating end-to-end media solutions for the brand, serviced out of OMD’s Gurgaon office.
“With McDonald’s growing digital footprint, the association with OMD India will ensure a sharper focus on ROI, a strategic partnership set to unlock the next chapter of growth for the brand,” the agency ssaid.
“We are looking forward to this partnership and the OMD advantage – delivering the best of consumer attention and seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning and optimal media investment decisions,” said Rajeev Ranjan, Managing Director, McDonald’s India – North and East.
Anisha Iyer, CEO of OMD India, added, “McDonald’s is a brand that is close to everyone’s heart and needs no introduction. Our partnership with them is a testament to OMD’s approach rooted in disruption, agility, empathy and the strength of our creativity – that tests boundaries, challenges convention and ignites change. ”