McDonald’s India-West and South has named film star Rashmika Mandanna its new brand ambassador. The actress has appeared in a number of films including Chalo, Kirik Party, Sarileru Neekevvaru, Geetha Govindam, and Dear Comrade.
The appointment comes as McDonald’s aims to reinforce its brand leadership in its key markets. McDonald’s restaurants in West and South India are operated by Westlife Development Ltd.
“We are delighted to have Rashmika onboard,” said Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South).
“She is someone who connects strongly with millennials and is a popular youth icon.”
Mandanna has some 15 million followers on Instagram alone.
“McDonald’s has been one of my favorite brands since I was a kid. I’d literally live on McDonald’s when I was in college. When they reached out to me for this association, I was absolutely thrilled! I am delighted to represent a brand that is passionate about serving yummy food with great quality to its consumers,” said Rashmika Mandanna.
“McDonald’s has been serving Indian consumers for 25 years and counting now and is definitely a preferred choice across all age groups. I am really excited about my partnership with such an amazing and trusted brand.”
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