McDonald’s and DDB Group Hong Kong have launched one of those feel good Christmas spots that can’t help but touch the depths of your french fried, special sauce-covered heart.
If you’re not touched by this wonderful ad, then please submit a mailing address and we’ll try to ship you a bottle of something strong and the Asia Ad Junkie will drop by at a later date to drink it with you and sort things out.
From DDB Hong Kong:
The spot tells the story of a traditional grandfather who has trouble expressing affection towards his son, even when it is most called for. He then goes on to discover the joy of physical affection through his grandson. The magic moment at the end of the TVC, where he embraces this joy with his son, is punctuated and celebrated by the two simple “thank you” he receives from the two generations he has brought into the world.
“DDB Group Hong Kong helped us to identify an emotive space that McDonald’s could own. The campaign initiates a movement for Hong Kong people to show their affection,” said Yvonne Tang, Senior Director, Marketing at McDonald’s Hong Kong.
“The campaign will include a digital component that amplifies the universal truth of the power of affection.”
“We wanted to cut through the clutter by being more subtle and silent with our messaging,” added O’Poon, Group Creative Director at DDB Group, Hong Kong.
“By going back to the roots of McDonald’s values and its connection to families, we have created a classic McDonald’s story with a timeless formula: simplicity, surprise, and a smile.
Creative Agency: DDB Group Hong Kong
VP Regional Director: Peter Rodenbeck
Head of Strategy & Innovation: Andreas Krasser
Group Creative Director: O’Poon
Creative Director: Paul Yu
Associate Creative Director: Roy Ha
Associate Creative Director: Anderson Wan
Art Director: Jeffery Foo
Art Director: Meshiria Chan
Head of Broadcast: Annie Tong
TV Producer: Denise Wong
Business Director: Noel Yuen
Account Director: Koman Ko
Associate Account Director: Rita Chan
Senior Account Executive: Apple Ng
Media Agency: OMD Hong Kong
Business Director: Germaine Tse
Senior Buying Manager: Eppie Tsang
Group Head: Tiffany Cheng
Senior Buyer: Verna Kwan
Digital Media Planner: Mabel Ho
Media Planner: Phoebe Ng
TVC Director: Johnny Au – Production Station