McDonald’s Hong Kong unveiled a new music video to mark the 30th anniversary of Ronald McDonald House Charities Hong Kong (RMHC Hong Kong). The campaign was developed with BBDO Hong Kong.
The creative work includes a remake of the RMHC “Wingless Angel” music video, originally performed by Andy Lau in 2007, with lyrics written by Lau. The music video is reimagined through a collaboration with Keung To.
Launched alongside a TVC, the full music video includes Andy Lau and introduces Keung To. The ambassadors are collaborating for the first time.
Anticipation began on 7 April with the release of a 15-second teaser featuring Keung To. The teaser used camera angles and visual callbacks from the original music video, as well as “Easter eggs” and familiar props, prompting discussion on social media and directing viewers to the earlier release ahead of the full campaign launch.
“For 30 years, McDonald’s Hong Kong has proudly supported Ronald McDonald House Hong Kong through ongoing fundraising, digital donations and volunteer efforts,” said Randy Lai, CEO of McDonald’s Hong Kong.
“This campaign goes beyond a song or a film – it is a tribute to the countless families who have found comfort, stability and hope through RMHC over the years. Reuniting Andy Lau with a song we first launched together nearly 20 years ago, and pairing him with Keung To, is especially meaningful and reflects how RMHC’s mission continues to resonate across generations.”
The creative work includes a remake of the RMHC “Wingless Angel” music video, originally performed by Andy Lau in 2007, with lyrics written by Lau.
Keung To is also the ambassador of McDonald’s Hong Kong’s “Big Mac Big Heart” initiative, originally launched 3 years ago, which will run alongside the campaign. 1 dollar from every Big Mac Meal sold will be donated to support RMHC Hong Kong, encouraging people across the city to show their support and helping to create large-scale impact.
“We’re proud to be part of this significant 30th anniversary milestone and it’s wonderful ‘Big Mac Big Heart’ continues to demonstrate how small acts of kindness can make a meaningful difference to families in need,” said Maggie Cheung, Managing Director of BBDO Hong Kong.
