All snickering aside for the fact that McDonald’s was giving away fitness trackers in Happy Meals, now they have officially pulled the “Step It!” fitness toy following reports that children were experiencing “skin irritations” from the wristband, the company said in a statement.
The activity trackers, which were available only in the U.S. and Canadian locations, are done for in happy meals, said spokeswoman for McDonald’s spokeswoman Terri Hickey.
“We are voluntarily removing the Step It! Activity Band Happy Meal toys in our restaurants in our United States and Canadian markets. It will no longer be offered as part of our Happy Meals. We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band,” Hickey said in a statement Wednesday.
“Nothing is more important to us than the safety of our customers and we are fully investigating this issue. Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”
Hickey added that McDonald’s will be investigating the issue, while offering alternative Happy Meal toys.
The toys were not the high-tech fitness trackers you get when from Fitbit or Apple Watch, but rather a transparent plastic band with a single button that works to turn on and off the device and also reset the step count, Digital Times reports.