McDonald’s is stepping up to save the day for those born on February 29. In India, the fast-food giant has curated an exclusive menu that will be only available to those born on the leap year.
The clever rollout is backed by a campaign by DDB Mudra Group, which highlights the humiliation our adult 7-year-old adult friends are forced to live with year in year out.
“Happy…not birthday bro!” We get it. They get it. Take it easy on our poor friends. Thankfully, McDonald’s is taking a stand against the bad jokes and at long last giving leap year babies the last laugh.
“McDonald’s has always aimed to create special moments for one and all,” said Arvind RP, director – marketing and communications, McDonald’s India (West and South).
“Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign, we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”
“Everyone loves their birthday,” said Rahul Mathew, Chief Creative Officer, DDB Mudra Group. “It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”
The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.
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