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    McDonald’s Finally Gives Leap Year Babies Something to Smile About

    Finally, leap babies get the last laugh.

    By Asia Ad Junkie - Mar 1, 2021
    McDonald’s Finally Gives Leap Year Babies Something to Smile About

    McDonald’s is stepping up to save the day for those born on February 29. In India, the fast-food giant has curated an exclusive menu that will be only available to those born on the leap year.

    The clever rollout is backed by a campaign by DDB Mudra Group, which highlights the humiliation our adult 7-year-old adult friends are forced to live with year in year out.

    “Happy…not birthday bro!” We get it. They get it. Take it easy on our poor friends. Thankfully, McDonald’s is taking a stand against the bad jokes and at long last giving leap year babies the last laugh.

    “McDonald’s has always aimed to create special moments for one and all,” said Arvind RP, director – marketing and communications, McDonald’s India (West and South).

    “Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign, we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”

    “Everyone loves their birthday,” said Rahul Mathew, Chief Creative Officer, DDB Mudra Group. “It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”

    The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.

    Credits

    Creative:
    Rahul Mathew
    Rahul Arcot
    Prasad Rao
    Mahima Mathur
    Aditi Jadhav
    Ahel Maswood
    Asha Deora
    Urja Patel
    Debashish Ghosh
    Vivek Bhatia
    Shruti Parulekar
    Mohit Kundaikar.

    Business:
    Murli Krishnan
    Shashank Sharma
    Nerine Farrow
    Bunsi Issar
    Sonali Salva
    Gokul Nair
    Gaurav Magotra

    Strategy:
    Mehak Jaini
    Jaiprakash Tekwani
    Somdutta Roychowdhuri

    Films:
    Riddhi Mehta

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