McDonald’s in France has launched a lovely print campaign called “Rain” created by TBWA that proposes that rainy days are the perfect time to order Mickey D’s delivered to your door.
The campaign uses photography by Roberto Badin to create impressionistic images of city life seen through various windows on a rainy day.
Might have been interesting to do one with the McDonald’s right across the street – placing even greater emphasis on the sometimes conundrum of “Should I just have it delivered or go out and get it.”
You’ll forgive us if we felt like rubbing our computer screens when looking at these ads for a clearer view outside.
Credits
Advertising Agency: TBWA, Paris, France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb
Agency Managers: Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Matthieu Charles, Julie Montagné
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: David Philip
Art Director: Olivier Mularski
Photographer: Roberto Badin
Art Buyer: Elise Kubler