McDonald’s will open its first location in Asia that caters to selling draft beer and premium burgers the company announced. And the lucky spot is South Korea reports the Chosun Ilbo.
Opening next week in Seongnam, Gyeonggi province, the restaurant will have a capacity of 90 seats and if the beer and burgers plan proves successful, McDonald’s will look to open similar stores in Sinchon and Gangnam.
The premium burgers, where customers can build their own burgers cost around 7,000 won and are currently available at about 20 locations around the country.
Though popular with Korean consumer, the company has a rocky PR history. Back in 2005 protestors rallied outside a McDonald’s outlet in Seoul, charging that fast food giant targeted children with advertisements for unhealthy food.
Just last year, demonstrators held marches saying that the chain paid insufficient wages.
Perhaps beer will open more dialogue.