McCann Worldgroup has appointed Ann-Christine Diaz SVP, Global Director, Ceative Excellence. Diaz brings over two decades of experience as a journalist covering advertising and marketing creativity, having worked most recently as creativity editor at Ad Age.
In her new role she will oversee McCann Worldroup’s creative excellence team in support of McCann Worldgroup’s entire global creative community across all of the networks regions and agencies, the agency said.
“To anyone who loves advertising creativity, Ann-Christine hardly needs an introduction. Her passion for, and knowledge of, the work is incredible. But that’s just a part of what makes her special,” said John Mescall, McCann Worldgroup’s global creative council president.
“She’s just as passionate about the people who make the work. And about how great work gets made, and what kind of conditions need to exist in order for us to be at our creative best. So I’m incredibly excited that Ann-Christine is joining us in this critical role. She’s just about the best person I can imagine to work with us to help take our creativity to another level.”
“Until now, I’ve been a bit of an outsider looking in, so I’m humbled and incredibly excited to be invited in at McCann Worldgroup,” added Diaz.
“It’s home to people I deeply respect and ideas that have re-imagined what advertising can be – singular moves like Mastercard’s ‘True Name,’ State Street Global Advisors’ ‘Fearless Girl’ – and my personal favourite, Aldi’s ‘Kevin the Carrot,’ to name just a few.”
“That said, it’s with a heavy heart that I leave my work family at Ad Age, a team of smart, passionate experts and wonderful human beings who taught me so much. I’m also sad to be leaving a post that allowed me to shine a light on so many talented people whose boundless ideas made my job feel new and exciting every day. For those I won’t be working with, I’ll still be here cheering you from the side lines.”