McCann China Appoints Yinbo Ma as CCO

Yinbo Ma has been named Chief Creative Officer at McCann China. He will report to McCann Worldgroup CEO Emily Chang when he takes over in August.

Based in Shanghai, Ma will be responsible for leading McCann’s creative teams across Beijing, Shanghai and Guangzhou.

Over the course of his career, he has worked with numerous global brands including Heineken, Sprite, Audi, Samsung, Johnnie Walker and Google, winning over 50 industry awards including Cannes Lions, D&AD and One Show, in categories spanning from Film to Mobile.


“I am delighted to have Yinbo joining our China family,” said Chang.

“McCann’s global mantra – ‘creativity is the only way to survive’ – has never been more true in China’s highly competitive market, so having one of Campaign Brief Asia’s highest ranked Creatives join our team is very exciting.”

One of Ma’s first campaigns for Mentos was voted amongst the 100 most awarded campaigns in the world by the then Gunn Report. He also won the first ever Webby award for China, and has been awarded the “International Branded Short film of the Year” by the Academy Awards accredited Short Shorts Film Festival.


“Every year the McCann network produces really inspiring work that pushes the industry ahead. Their China leadership team, headed by Emily Chang, is really open to brave ideas. Combined with their strong client list, I see so much potential to create exciting, world-class work as we help brands earn a meaningful role in people’s lives,” said Ma.

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