M&C Saatchi Sydney has announced three senior promotions with Melinda Lofts being elevated to Head of CX Strategy, Nick Jacobs now joining Rachael Fraser as the Head of Integrated Strategy and Emma Parsons taking on the role of Head of Content.
“2021 has already proven to be a brilliant year for the Group and these promotions are testament to the growth and direction of our business,” said Emily Taylor, Chief Strategy Officer at M&C Saatchi Group.
“I feel very lucky to have such talent around me. What we can do together, when we bring this diversity of thought to play on our clients’ brands and business challenges is truly exciting.”
Lofts has been with the Group since 2018, bringing with her over 14 years of experience dedicated to data and CX.
“I am privileged to work with such a talented team on some of Australia’s leading brands,” said Lofts.
“Covid has changed the landscape and, with it, magnified the importance of Brand and CX alignment. There is so much potential and I am really excited about working with our clients to help solve real customer and business challenges.”
Parsons, the Group’s new Head of Content, has been building brands, leveraging social and content for over 13 years.
“I’ve had an incredible year at M&C,” she said.
“The opportunity to work on brands that shape Australian culture, and to do it surrounded by the best in the business, has been humbling and inspiring. I’m so excited to step into this role to continue championing social and content because I truly believe in the power it holds for our clients.”
Jacobs, who has more than 15 years of experience, will be joining Fraser as the Head of Integrated Strategy.
“It has been an amazing couple of years at M&C,” said Nick Jacobs, Head of Integrated Strategy at M&C Saatchi Group.
“The planning family is a brilliant group of customer obsessives, who bring to bear an increasing breadth of thinking to our clients’ challenges. Working together with Rach and the team in this new role is incredibly exciting and I can’t wait to see what the future holds.”
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