M&C Saatchi Sport and Entertainment has added fitness tracker startup WHOOP to its client portfolio, as the US tech and innovation brand officially launches into the Australian market.
WHOOP is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback across sleep, recovery, and strain. The WHOOP membership includes free hardware and a platform designed to optimize behavior.
WHOOP currently works with M&C Saatchi Sport and Entertainment in the US, UK, and German markets. Now, teaming up with its global colleagues, M&C Saatchi Sport and Entertainment is excited to harness the power of WHOOP and introduce the wearable to this market with a focus on PR, influencer marketing, and strategic partnership consultation.
“We’re excited to have extended our global partnership with M&C Sport and Entertainment into the Australian market,” said Briain Curtin, Marketing Director, WHOOP International. “We know how much health, fitness, and performance matters to Australians, and we can’t wait to build a stronger WHOOP community Down Under.”
“WHOOP is a natural fit for our team here in Sydney – a brand with a hyper-passionate following that understands its audience perfectly,” said Krystyna Frassetto, Head of Communications at M&C Saatchi Sport and Entertainment. “It’s exciting to have the chance to unlock that potential here and we’re delighted to welcome them on board.”
