Eftpos Payments Australia Limited has awarded Bohemia Group, part of the M&C Saatchi Group, its media account following a competitive pitch.
Bohemia will take charge of the media strategy, content strategy and implementation, media planning and media buying across all channels.
Established in 1984, Eftpos was billed as the world’s first national electronic payment system. Since its inception, it has aimed to change the way consumers pay for goods and services. Last year, Eftpos processed more than 2 billion transactions worth around $130 billion.
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