M&C Saatchi Australia Promotes Emma Robbins to National Executive Creative Director

It was additionally announced that Mandie van der Merwe and Avish Gordhan will depart after nearly four years as joint ECDs at M&C Saatchi Sydney.

Emma Robbins & Cam Blackley

Emma Robbins has been promoted to National Executive Creative Director, M&C Saatchi Australia, partnering with Cam Blackley, Chief Creative Officer M&C Saatchi Group AUNZ to “build a tighter, more connected, creative leadership” the agency Group announced today.

“Four years ago I said Emma was the only name on the list when looking at the creative leadership of M&C Saatchi Melbourne,” said Blackley.

Robbins has been Executive Creative Director with M&C Saatchi Melbourne for four years, joining after four years as Creative Partner at behavior change specialists The Shannon Company creating work for Worksafe Occupational Violence, Australian Super and Family Violence Victoria, and 12 years at Clemenger BBDO leading work for NAB, Libra, TAC, Bupa and Pure Blonde.


“Since then she has helped transform our business there and built a culture of creative ambition. The interoperability we’ve created between Sydney and Melbourne puts us in an enviable position to be more agile with the shape of the squads we aim at problems. With Emma’s promotion it also opens the door to change our shape even further, to connect more strongly into all the arms of our business and I’m looking forward to further announcements that will bring a new dimension to our creative offering.”

Robbins added: “There’s so much talent across M&C Saatchi in this market. The chance for us to kick down some state walls and bring those talented minds together to solve client problems, wherever that client is based, is really exciting. If the last three years have taught us anything, it’s that location doesn’t matter. What matters is rolling as one, and creating work that makes a difference. It’s exciting, and a big opportunity to work in new ways”.

It was additionally announced that Mandie van der Merwe and Avish Gordhan will depart from the business after nearly four years as joint Executive Creative Directors at M&C Saatchi Sydney.

“Mandie and Avish are natural leaders, I’ve seen them grow from CD to ECD and now their biggest role yet in a short period of time,” Blackley.


“We’ve done great work and fought in the trenches together through bushfires and biohazards; we’ll always share that bond. I wish them all the best for the new gig and will be sending them a bottle of whiskey on day one.”

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