M&C Saatchi Appoints Zaid Al-Qassab as its Global CEO

Zaid, who takes the reins in May,  was previously CMO at Channel 4.

M&C Saatchi has tapped Zaid Al-Qassab as Chief Executive Officer, replacing Moray MacLennan, who retired in September.

“We are delighted to have attracted someone of Zaid’s calibre to lead M&C Saatchi into its next phase of growth. Zaid has proven leadership qualities, has managed global teams, and his client-centric focus, dynamism and commercial acumen will be highly valuable as we look to accelerate our growth trajectory,” said Zillah Byng-Thorne, Executive Chair.

Zaid, who takes the reins in May,  was previously CMO at Channel 4 since 2019 where he was responsible for marketing, digital, product, communications and PR, advertising, media and continuity, in-house creative agency 4creative, and its digital content and brand entertainment agency 4Studio.


“I have long admired M&C Saatchi’s creativity and industry-leading work and I am delighted to be joining one of the most recognised advertising brands in the world,” Zaid said.

“I believe M&C Saatchi has a unique growth opportunity, capitalising on its combination of advertising and specialist marketing services, and its unrelenting focus on creative solutions built on client understanding, with an agile, global, integrated offer.”

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