MBLM has opened a new office in Seoul, Korea, their first Asian location. The team will be led by Nelson Hur, who brings with him more than 20 years of industry experience.
“Our executive team is excited to be leading MBLM’s Korean expansion,” said Hur.
“MBLM’s proficiency across both brand and digital capabilities, combined with the firm’s Brand Intimacy focus, creates a compelling proposition for Korean brands looking to grow, prosper and expand beyond Korea.”
With its expansion into Korea, MBLM now has offices in five countries, the U.S., Mexico, Canada, the UAE, and South Korea.
“We spent a considerable amount of time cultivating our Korean presence, ensuring we had the best team to represent MBLM with the ability to deliver unparalleled services and tools for our clients,” said William Shintani, managing partner at MBLM.
The Korea office will work on brands in Asia, looking to enhance their local presence or expand to overseas markets. The team will also support MBLM’s global clients, utilizing the team’s Asian footprint.