Saatchi & Saatchi India has appointed Mayuresh Dubhashi as Chief Creative Officer, with Dubhashi returning to Publicis Groupe India from FCB Neo India to join the agency’s creative leadership team in Mumbai.
Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, and will work with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, across the agency’s client portfolio.
Dubhashi has more than two decades of experience across brand building, innovation strategy and storytelling. Before joining FCB Neo India as Chief Creative Officer, he held leadership roles at Leo India, Grey, Taproot Dentsu and JWT.
His return to Publicis Groupe India follows his time at Leo India, where he worked on Oreo’s #BringBack2011 campaign. His work has also been recognized at Cannes Lions, D&AD, Spikes Asia, Effie India, APAC Effie Awards, The One Show and The One Show Asia for brands including Oreo, KFC, Adidas, Uber and Amazon.
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, will transition to the role of Senior Creative Advisor and continue to support the creative mandate for some key brands.
During his nearly decade-long tenure with the agency, Malkani led the creative mandate across its Mumbai, Delhi and Kolkata offices, according to the release.
“As the industry continues to evolve, we remain focused on strengthening our creative reputation and shaping the future of our agency and our clients’ businesses,” said Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India.
“Modern creativity is increasingly about understanding culture, consumers and technology to create ideas that drive meaningful business impact. Mayuresh brings exactly this combination and proven ability to build brands, making him a strong fit for our ambition to create transformational work. Kartik and Mayuresh will work closely together and lead the agency’s entire client portfolio to ensure every brand will benefit from their combined expertise. I would also like to thank Rohit for his significant contribution to Saatchi & Saatchi India over nearly a decade and look forward to our partnership in his advisory role.”
“It’s wonderful to welcome Mayuresh back to Publicis Groupe India,” said Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia & Chairman, Leo South Asia.
“Having worked closely with him during his time at Leo India, I have seen his ability to build strong creative cultures and shape work that connects deeply with brands and consumers. As we continue to evolve our creative ambition and create work that drives meaningful growth, strong creative leadership remains a key priority for us. Mayuresh brings the right experience, instinct and perspective to further elevate the creative culture at Saatchi & Saatchi India.”
“Saatchi & Saatchi India is known for its distinctive creative culture and its legacy of defining work,” said Mayuresh Dubhashi, Chief Creative Officer, Saatchi & Saatchi India.
“As marketing continues to evolve, I believe the most powerful creativity will be informed by culture, data and technology, while remaining rooted in strong human insight and ideas. Publicis Groupe’s capabilities across data, technology and creativity provide a powerful platform to bring this to life for brands. I’m excited to lead this next phase of the agency’s creative journey alongside Kartik and the team.”
