The world is better when we come together says Max’s Restaurant with the release of the third installment of its “Every Kind of Family” film campaign – timed with the release of “The Lion King”.
“The world is better when we come together” is an animated story of the world at the beginning of time, and how a “bald sun” gets “hotter” to the discomfort and disapproval of the animals who inhabit the earth below. Feeling unappreciated, the sun no longer rises, sending the earth into total darkness and leaving the animals to fend for themselves.
“The world today is divided by many issues of race, religion, sexual preference and political opposition,” said Rachel Villanueva, Head of Creatives at Petch&Partners. “This beautiful, animated story was another chance for us to remind people that our world is better united than divided. From a brand which unites every kind of family, every day in its restaurants – Max’s.”
Client: Max’s Group Inc.
Chief Executive Officer: Carolyn Trota-Salud
Chief Marketing Officer: Jim T. Fuentebella,
Chief Operating Officer: Ariel P. Fermin
National Business Unit Head: Paolo Serrano
Marketing Director: Mark De Joya
Brand Manager: Jacqueline Peñaranda
Digital Marketing Specialist: Abigail Mary Sha
Chairman/CCO: Andrew Petch
Head of Creatives/Co-Founder: Rachel Villanueva
Senior Copywriter: Rachel Villanueva
Art Director: Jereek Espiritu
Client Service Director: Duke De Ramos
Account Executive: Frange Pangilinan
Production Company: Film Pabrika
Director: Joel Limchoc
Line Producer: Lei Villena
Executive Producer: Phoebe Nedia
Producers Collective: Just Add Water
Executive Producer: Jem Lim
Assistant Producer: Bea Jose
Post House / Animation House: Riot Inc
Audio House: Hit Productions
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