Jasrita Dhir, Deputy Director – Brand & Communications, Max India (L) and Daksh Sharma, Co-founder, Iffort (R)
Iffort has won the digital mandate for Max Group, an Indian multi-business conglomerate that operates in the sector of healthcare, hospitality, real-estate, and independent senior living.
“Iffort’s contribution in lending a senior-specific tonality to Antara’s social media communication gave us the confidence to award Max Group’s corporate mandate to them. Iffort’s role will be critical in mainstreaming Max Group’s positioning and track-record as a progressive, values-driven and well-governed business house in the digital social space,” said Jasrita Dhir, Deputy Director – Brand & Communications, Max India.
The agency will curate digital strategies, execute campaigns, and handle social media accounts.
“Iffort’s core DNA is to optimise marketing communication via layers of content, technology and creative services. Our affiliation with multi-business conglomerate Max Group is a thrilling opportunity for us to partner with them and contribute to their growth vision,” added Daksh Sharma, Co-founder at Iffort.
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